Making Dreams Inevitable

Cycling is a sport for dreamers.

It’s for people who dream of one perfect victory.
Of the flawless climb.
Of the road that disappears into the distance and delivers the most beautiful view they’ve ever seen.
Of the coolest bike, the cleanest line, the day when everything finally clicks.

The list is endless — and that’s exactly why cycling is such a unique sport.

Dreaming matters.
Aiming at something matters.
Putting a plan in place and showing up for it matters.

Why?

Because life was never meant to be dull or small or lived on autopilot.

Dreamers found the iconic climbs.
Dreamers built Pinarellos and Colnagos.
And on a wet Tuesday morning, staring out an office window, dreaming of the weekend ride is often the thing that makes it all bearable.

Some cyclists don’t just dream — they bend reality.

Believe me, I’ve met them.

A self-made Billionaire once told me during a bike fit that he had never come across anything he couldn’t do.

A former world number one told me he won races because he had unquestioning faith in his team manager. He believed — completely — when he was told that victories which now seem beyond credibility were entirely within his reach.

One Pinarello Dogma F owner told me he loves cars and bikes. He can’t afford a Ferrari, but he can afford the Ferrari of bikes.

Another — a Ferrari owner — told me he feels more excitement collecting a new bike than he ever does when taking delivery of a new car.

Dreaming of completing the Mallorca 312 gets you out the door for long spins on cold, wet January days.

Dreaming of climbing Alpe d’Huez in under an hour keeps you honest with your training plan when the intervals hurt and quitting feels easier.

Dreaming is important.
But there’s something that ties it all together.

You must become the person who achieves the dream before it happens.

If you are the kind of person with a six-pack, you don’t give in to the Mars bar that’s been sitting in the press since Christmas.

If you are the kind of person who rides 10,000km a year, you don’t roll over and stay in bed when the rain is hammering against the window on a Sunday morning.

If you are the kind of person who wins races, you stick to the plan — even when you’re tired after a long day at work.

Be a dreamer.

But more importantly,
be the person who makes those dreams inevitable.

Barry

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